Social Media Marketing
Alpify Global case study
Problem: Alpify Global was a traditional steel utensils trader with a strong domestic base but no export infrastructure. The founder wanted to enter international markets but had no digital presence, no export funnel, and no clarity on how to generate overseas enquiries.
With zero structured guidance and no proven acquisition system, international expansion was uncertain and high risk.
Client
Alpify Global
Service
Brand Strategy, Performance Marketing
Year
2023
Location
Bangalore
Solution
Our Approach
We built the export engine from scratch — combining global performance marketing, trust-driven content, and structured lead nurturing to convert international enquiries into high-value orders.
Outcome
• 7 qualified international sample orders within 4 months
• 2 confirmed container orders from Australia and Dubai
• Order values of ₹15 lakh and ₹40 lakh respectively
• ₹1.5 lakh total ad spend for ₹55 lakh in confirmed orders
• 50% average margin on confirmed container deals
“We had the product and manufacturing capability but no clarity on how to approach international markets digitally. Expand M helped us build that system from scratch. The campaigns brought serious enquiries, and with proper follow-up, we converted export orders. What I appreciated most was their involvement beyond just ads.”
Deepak Dupuguntala
Founder, Alpify Global
