Brand Strategy
Gahari Foundation Case Study Case Study
Gahari Foundation was actively working on environmental protection and preservation of the native Khejri tree across Rajasthan. While the on-ground impact was significant, their digital presence did not reflect the scale of their work.
Limited visibility affected volunteer mobilisation, donor acquisition, and public awareness. Without structured branding and communication, their mission was not reaching beyond existing circles.
Client
Gahari Foundation
Service
Brand Strategy
Year
2023
Location
Jodhpur
Solution
Our Approach
We built the foundation’s digital identity from the ground up — aligning brand, communication, campaigns, and community mobilisation into one structured ecosystem.
Brand Identity Development
Designed a professional logo and defined a consistent brand palette to reflect environmental credibility and institutional seriousness.
Website Creation
Content & Editorial Strategy
Campaign Planning & Public Visibility
Volunteer & Donation Funnels
Outcome
• Strengthened digital credibility and consistent brand presence
• Increased volunteer registrations through structured outreach campaigns
• Improved donation inflow supported by clearer impact communication
• Wider public visibility across Rajasthan through coordinated digital and media coverage
• Established Gahari Foundation as a recognisable environmental initiative in its region
“We were doing meaningful environmental work on the ground, but our digital presence did not reflect it. Expand M helped us structure our identity, website, and communication. The improvement in volunteer participation and donation awareness has been noticeable. Their team understands both branding and execution.”
Baldev Gora
Director, Gahari Foundation
