Performance Marketing
Growcify Case Study
Growcify is a SaaS platform enabling businesses to launch e-commerce applications on a subscription and one-time pricing model. While the product was technically strong, marketing was being handled in-house with a performance-first mindset but without structured funnel strategy.
Traffic was being driven directly to the homepage, resulting in a ~1% conversion rate. Campaign spending was generating activity, but not scalable revenue. The gap was not product — it was positioning, funnel architecture, and sales communication.
Client
Growcify
Service
Brand Strategy, Performance Marketing
Year
2023
Location
Bangalore
Solution
Our Approach
We rebuilt the acquisition and conversion ecosystem — aligning landing experience, paid media, offer clarity, and sales nurturing into a structured growth funnel.
Conversion-Focused Landing Architecture
Developed a dedicated high-intent landing page with sharper positioning and reduced drop-off points to improve conversion efficiency.
Meta Lead Form Strategy
Search Intent Capture
Brand & Website Revamp
Sales Funnel & Nurturing Optimisation
Outcome
• 6,800+ trial and signup conversions generated
• 270+ paid subscriptions within 12 months
• ₹30–35 lakh in Annual Recurring Revenue (ARR)
• ₹15,00,000 total performance investment
• ~4% trial-to-paid conversion rate
“As a tech team, we were focused on product and campaigns but lacked funnel clarity. Expand M helped restructure our landing pages, targeting, and sales communication. The improvement in paid conversions and recurring revenue came from better positioning and optimisation — not just increased spend.”
Meghraj Suthar
Cofounder, Growcify
