360 º Marketing
Radiant Children's Hospital Case Study
Problem: Radiant Children’s Hospital is a super-specialty pediatric hospital in Jodhpur, offering advanced procedures rarely available in smaller cities — including complex cardiac and limb-correction surgeries for children.
Despite clinical excellence, awareness was limited. Many parents were unaware of the difference between a general hospital and a specialized pediatric facility. In a competitive healthcare ecosystem, the hospital’s expertise was not being communicated clearly, leading to missed opportunities for patients who needed specialized care.
Client
Radiant Children's Hospital
Service
Brand Strategy, Performance Marketing
Year
2022
Location
Jodhpur
Solution
Our Approach
The focus was positioning, not promotion. We worked to establish Radiant as a trusted pediatric authority through education-driven content, search visibility, and reputation building.
Outcome
• 400+ verified Google reviews strengthening digital credibility
• Increased enquiries for pediatric specialty procedures
• Patient inflow from Jodhpur and neighbouring cities across Rajasthan
• Stronger recognition as a pediatric super-specialty centre
• Established long-term digital presence through consistent authority-building content
“Our hospital offers specialised pediatric procedures, but many parents were unaware of the difference between general care and super-specialty treatment. Expand M helped us communicate our expertise clearly. The increase in online visibility and patient trust, especially through reviews and educational content, made a measurable difference.”
Vinod Choudhary
Pediatric nephrologist, Partner RCH
