Content Marketing
Surana Film Studio Case Study
Problem: Surana Films Studio was already a strong YouTube production house with over 1.2 million subscribers and consistent platform revenue. However, their presence on Meta platforms was negligible.
They wanted to diversify platform dependency, expand audience reach, and build a parallel monetisation stream on Facebook and Instagram without diluting content quality.
Client
Surana Film Studio
Service
Content Marketing, Video Editing
Year
2022
Location
Jodhpur
Solution
Our Apporach
We treated Meta as a separate ecosystem — not a YouTube repost channel. The focus was platform-native growth, audience acceleration, and structured monetisation enablement.
Platform Setup & Positioning
Built and optimised Meta presence from scratch, aligning branding, profile structure, and content presentation.
Short-Form Content Strategy
Content Editing & Optimisation
Paid Acceleration Strategy
Monetisation Enablement
Outcome
• 1.2M+ Facebook followers built within ~12 months
• 300K+ Instagram followers acquired
• $10,000+ revenue generated from Meta monetisation
• Established recurring income stream independent of YouTube
• Diversified audience base across multiple social ecosystems
“We had a strong YouTube presence but wanted to build parallel growth on Meta platforms. Expand M understood the platform dynamics and helped us adapt our content accordingly. Within a year, we saw significant follower growth and monetisation income from Meta. The strategy was platform-specific, not copy-paste.”
Mukesh Surana
Producer, Surana Film Studio
